Enterprise-class features delivered on Google‚s world-class platform.
“Enterprise-class” shouldn‚t mean “experts only”. Google Analytics has made it easy for non-specialists and specialists alike, across your organisation, to practice performance focused marketing.
Advertising ROI
Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
Integrated with AdWords and AdSense
Optimise your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
E-commerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Cross Channel and Multimedia Tracking
Mobile Tracking
Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-JavaScript enabled phones.
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Flash, video and social network application tracking
Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
Customised Reporting
Advanced Segmentation
Isolate and analyse subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Custom Reports
Create, save and edit custom reports that present the information you want to see organised in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Dashboards
No more digging through reports. Put all the information that you need on a custom Dashboard that you can email to others.
API and developer platform
Export data, create integrations and develop client applications with the Google Analytics Data Export API. Customise Google Analytics tracking with the Google Analytics Tracking API.
Advanced Analysis Tools
Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.
Analytics Intelligence
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.
Custom Variables
Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customise Google Analytics and collect the unique site data most important to your business.
Data Export
Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
Sharing and Communicating